PRS Inaugural Newsletter – Volume 1

Announcing Preferred Restaurant Services Interactive ENewsletter!

We are happy to provide you with our inaugural newsletter. Our newsletter is designed to provide you with information about PRS, suggestions helpful to your business and features on issues related to the industry. If you have any questions or would like to provide content for future issues please contact us.

PRS Client Spotlight: Mark Maguire
Proprietor with Maguire’s Regional Cuisine
Like all great restaurateurs, Mark Maguire makes the difficult job of running a popular restaurant look effortless. He's able to do this because he's done every restaurant job at one time or another in his busy 20-year career. After launching over 25 restaurants for other companies, Maguire felt qualified to use what he'd learned about customer service, gourmet food and relaxed ambience to open one of his own. Maguire's Regional Cuisine Restaurant & Catering opened in 1999 and has ingrained itself into the fabric of the Dallas dining scene. Never one to rest on his laurels, Mr. Maguire is currently working on several consulting jobs including a high-end boutique resort development on Royal Island in the Bahamas and is set to open the first of 5 planned European Soufflé & Wine Bars called rise n.1 in the Inwood Village in Dallas.

Maguire takes seriously his role as a leader in the Dallas restaurant community. He has been recognized with awards for his philanthropic involvement as well as being awarded Restaurateur of the Year for Dallas. He has been a director for the Texas Restaurant Association since 2000 and currently serves as its Vice President, and sits on the board of Phil Romano's Hunger Busters Foundation, which feeds the homeless. Mark Maguire has been a valued Client Partner of Preferred Restaurant Services for six years and we have enjoyed servicing his restaurants and employees over the years. Thanks, Mark for all that you do for PRS and the entire Restaurant Community!

What’s Preferred and Not Preferred
October marks more than just a shift in our wardrobes; it also denotes a shift in our eating habits. Fall evokes change; restaurant menus are revamped, new restaurants are coming alive and people are out and about! Most of us have our trusty local joint – the old pair of shoes that we count on to make us feel comfortable. But let’s face it, sometimes we want more than comfort – we want a new taste sensation, novel presentation, and a fresh scene. We want to wear a new pair of shoes! So as this new restaurant season is upon us, we thought it would be a good idea to put together a trend tracking list – a cheat sheet if you will – to help you avoid a dining faux pas. PRS will continue to gather tips and tricks from top magazine editorials, on-line resources, restaurant critics, and most importantly, from your very own successful concepts. So what’s preferred this Fall?

Fall 2007’s Preferred List

• Dining at the bar
• Small plate
• Fancy burgers
• Local meats
• Casual dining
• Cocktail pairings
• Food Blogs
• Pork belly
• Wine bars
• Come as you are
• Being a regular

Fall 2007’s Not Preferred List:

• Table for 2
• Family style
• Food Network
• Short ribs
• Dive bars
• Dress codes
• Trans fat
• Being difficult
• Truffle oil

Your customers expect a great experience, and you know how to deliver! Please email emangas@prslp.com and share your best practices so we can add them to the Preferred List! Enjoy the season. Eva Mangas, Vice President of Marketing.

Preferred Restaurant Services in now offering Marketing Services please call Eva at 972-764-2729 for more information.

Testimonial: Anthony Leone of Energy Kitchen, NYC
We began working with Preferred Restaurant Services in March 2007, since then we have taken advantage of many services, and have referred them to our franchisees location. PRS delivers top services in payroll, workers comp, 401k options and health benefits and insurance. It has been very beneficial to our organization to work with restaurateurs who understand the industry and have designed programs to save us time, efficiencies and bottom line dollars. We have had a great experience with PRS and plan to continue our relationship as our company grows.

Anthony Leone,
President and Founder
Energy Kitchen - Sysco Metro New York
4 locations in Manhattan

Formed by Restaurateurs for Restaurateurs
Our value proposition is simple. We can better serve you and provide you with a single source solution because we specialize in and understand the restaurant industry.

Our Purpose: Preferred Restaurant Services partners with its clients and team members by transforming opportunities into successes resulting in a better operating restaurant and improved lifestyle. Each month we will elaborate on our Guiding Principles. This month read about - Our Culture Is Our Strength. More

Our Culture Is Our Strength – We have fun and empower team members and client partners while offering educational opportunities for all.

If you are interested in benefiting from all that Preferred Restaurant Services has to offer please respond to this e-mail or call PRS at 1-866-749-1839 and we will be glad to serve you.

Ask Dean McSherry

Dear Dean: Do you have any suggestions on how to improve employee retention?
Remind your employees of our great health benefits program with CIGNA and our “Mini-Med” program offered through StarBridge which is available to hourly employees. The myCIGNA.com website (medical and dental sections) are great resources for your employees to examine details of their health care coverage, track deductibles, out-of-pocket spending and lifetime maximums and print a temporary HealthCare ID Card.

If your restaurant does not offer Health Benefits to Management and other senior employees and you would like to improve employee retention by 30-40% please contact PRS and we will help improve you and your employees health and well-being.

Dear Dean: This is my first year carrying Workers Compensation – Do you offer training in risk management?
From the front door, to four tops, to walk-in freezers, we know the risks you face and know how to protect those risks unique to the restaurant industry. As experts in restaurant insurance and risk management issues, we have built upon our experience to develop a portfolio of coverage that addresses every aspect of your restaurant operation. We can provide safety training at your location and consulting in risk management.

Bonus Q&A: Did you know?
We offer a Mini med program, 401k options, Employers Practices Liability Insurance (EPLI), Management and consulting, Recruitment, Accounting and Marketing Services? Stay tuned for next months issue where we will be answering many questions on how these programs will help benefit your bottom line.

TGB Dominos, Maryland
Jimmy Wilson’s, Houston
Las Palmas, West New York/New jersey
Signature Services, Dallas
Harpoon Willy’s, New Jersey
Pretty Sweet Bakery, New Jersey
Baker Bros (North Texas Delis), Dallas

PRS Employee Spotlight
Meet Dave Hovey, Director of Sales Operations, and welcome to the team Nancy Ellefson, CFO, and Laura McGowen, payroll specialist.

Dave Hovey – Director of Sales Operations
Dave brings great leadership and knowledge of our business to PRS. Dave services current clients in the Central Region, facilitates new sales and partners with Regional Directors across the country. As the Director of Sales Operations he also acts as sales liaison between all Business Consultants and the home office by helping to provide strategy with on-boarding new clients and retaining current clients. Click here to read more

As we continue to focus on plans for future growth it is important we remain committed to providing the best possible service to our client partners, prospective clients and strategic partners. When it comes to a balanced approach on service, sales and teamwork Dave is sure to get it done. Congratulations Dave on being selected as this months Employee Spotlight. Thank you for all that you do.

Welcome Nancy Ellefson, CPA and Laura McGowen
Nancy is our new CFO who comes to PRS with 29 years of experience in the accounting and finance fields and seven years in the restaurant industry. Click here to read more about Nancy. Nancy has worked for several restaurant companies including Furr’s Restaurant Group, Apex Restauant Group and Toscorp. Inc. “I look forward to the opportunity to help service our clients and provide the options and solutions to their needs”.

Laura is our new payroll specialist who has worked in payroll for many years for Pappas Bros. Steak House. For the past fifteen years Laura has enjoyed working in the Restaurant industry serving guests as a head server, catering director as well as a working on the management team for famous Steak Houses as well as several Pappas concepts. Click here to read more “I am excited to be a part of the PRS team and look forward to establishing a relationship with each of you.”

It is our goal to continue providing resources to our Client Partners to service your needs. Please feel free to call and introduce yourself to Nancy at 972-764-5209 or Laura at 972-764-3106.